Posts Tagged ‘real estate coach’
So you got BLACKLISTED by an REO Client. The CRITICAL Next Move?
Hey, nobody's perfect. It happens. Suck it up. Don't get me wrong. I NEVER endorse performance to such a pathetic level that gets you on the shit list but when it happens, you need to know how to bow out gracefully. Listen, sometimes the hardest thing to do is swallow your pride. Especially when you are unjustly accused or blamed. This DOES happen in REO by the way. There is a LOT of CYA (Covering Your Ass) going on and usually the lowest person on the totem pole gets the blame for screw ups. Yep, you guessed it...the good old broker who worked his tail off and then took them blame for someone else's screwup. So how do you handle it?
3 Sure Fire Ways to Keep Your REO Listings and to Get More...
Sometimes we get so caught up in building and marketing our businesses that we just sort of "overlook" what's happening "in" our business. Now you all know what a huge proponent I am of working "on" your business rather than "in" it, and I truly don't see the practice of stopping to look around at your own business once in a while as anything different. I have always kind of liked the idea of having a friend periodically call your business as a buyer and seeing how the call is handled. The results may scare you.
3 "Top of Consciousness" Marketing Techniques that Will Bring In More REO Listings
As you REO Rockstars already know, I am the the guy who you can always follow to cut right to the front of the line. With my little tricks and secret tactics it's like I'm always on the preferred "guest list" when it comes to getting backstage with Asset Managers who are ready to give me properties. One solid way is to create a "fun" marketing piece that's centered around holidays and/or special newsworthy events (how many of you missed the Super Bowl or Valentine's Day or the Presidential election opportunities to put a twist on a marketing piece for something that's ALREADY top of mind?). These "missed chances" are what separate the winners from the guys with their heads in their hands on the sidelines. Be sure to not miss our upcoming call on "3 Sure Fire Marketing Secrets" where I'll talk about this in more detail AND I'll reveal the other two easy-to-implement BIG IMPACT tricks. Members, DO NOT miss this one!
The #1 Safety Tip to ALWAYS Use When Entering an REO
I am ALWAYS concerned about entering an REO property, even in nice neighborhoods. The fact is that so many foreclosures are popping up that squatters and lowlifes are figuring out how to capitalize on the vacant nature of REOs (one of MY properties was actually featured on the 5:00 news the other day. THIS vagrant LOSER had re-keyed the property and was renting it out to unsuspecting tenants who we had to throw out on the street (NOT a good situation). Would you feel better if you knew how to make a potentially dangerous squatter or disgruntled former owner or tenant leave the home before you entered or would you like to end up with an image of a scowling face looking back at you in your camera while you're down in the unlit basement?
"Dipping" Into REO Preservation Profits-the LEGAL Way.
Many brokers ignore the guidelines provided to them by their clients that strictly prohibit them from profiting from property maintenance and preservation work performed on their own properties. I'll admit, the thought the enormous amount of money to be made is quite tempting...but I personally know a long time acquaintance who's sitting in the federal pen for 13 months for crossing the line and getting caught...still tempting?...not so much.
